---
title: Insights on Strategic Relationships | Relationship Leverage
description: Ideas and field notes from Relationship Leverage on decision-makers, access, trust and positioning for critical deals.
---

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Insights

# Ideas on the relationships behind the deal

Field notes on decision-makers, access, trust and positioning — for leaders who would rather be inside the deal than chasing it.

SPOTASSESS82Fit score · Priority

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### Client Suitability Assessment

Understand your business, compare the client groups you could pursue, and identify the ideal client you’re best built to serve. Use it online or download the printable workbook.

[Take the assessment](https://www.relationshipleverage.com/assessment?hsLang=en)

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### The People Who Really Decide

The org chart tells you who is visible. Here’s how to find the people who actually shape the outcome.

[Read the article](https://www.relationshipleverage.com/insights/who-really-decides?hsLang=en)

Coming soon

### Why most deals are lost before they begin

The decision often forms long before the RFP. What that means for when you engage.

R

Coming soon

### The asymmetric return of one relationship

Why a single, well-placed relationship can outweigh months of outreach.

Coming soon

### Access precedes influence

You can’t persuade someone you can’t reach. A practical guide to earning the first conversation.

Coming soon

### The anatomy of a warm introduction

What separates an introduction that opens doors from one that gets ignored.

Coming soon

### Blockers aren’t enemies

How to understand — and often win over — the people standing in your way.

THOUSANDS OF INTERACTIONSONE THAT MATTERS

Coming soon

### Leads are worthless. Relationships are assets.

A lead is a name on a list. A relationship is leverage. That difference decides who grows.

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#### Resources

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