Who
Who are the people and organizations capable of producing the greatest impact?
Why
Why would those people want a relationship with our client?
How
How can we create opportunities for mutually beneficial relationships?
What
What must happen to develop those relationships into measurable business outcomes?
Stage 01
Stage 02
Stage 03
Stage 04
Volume-driven acquisition
- More advertising
- More prospecting
- More cold outreach
- More networking
- More activity
Relationship Leverage
- Precision over volume
- Understanding before persuasion
- Value before the ask
- Relationships over transactions
- Outcomes over activity